Design Team Helena Traill Design Team Helena Traill

We Love Pen & Paper

From design sprints to the fine art of doodling; read our latest blog to find out our thoughts on why putting pen to paper is the bread and butter of any design process.

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Design Team Helena Traill Design Team Helena Traill

Why User Research Matters

Guest interview with Matt Davies, a strategic design consultant with a background in customer experience design and research. He helps his clients by using strategic research and design to enhance their customer experience, in turn increasing engagement and revenue. The bottom line is: “If your product is inferior because you haven’t understood the customer, they’ll just go elsewhere.”

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Co-Design Campaign Helena Traill Co-Design Campaign Helena Traill

Why products matter in healthcare

A reflective post written by our founder, Helena Traill, on her latest design sprint at The Royal College of Art (RCA) x Imperial, where Helena is studying for a Masters of Research in Healthcare and Design. During the Behaviour Change module, each team had to produce a digital prototype, revealing the importance of physical products in a digital-first world.

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Design Team Helena Traill Design Team Helena Traill

What is Wireframing?

Establishing a good UI/UX structure is possibly the most important part of designing a product. Read this blog to understand why we think wireframing is so important, how to start and what our favourite tools are!

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Brand Helena Traill Brand Helena Traill

Why does your brand need more than a logo?

A crucial cog in the wheel of business, a logo helps to create a vision, but doesn’t secure an identity. Hear how good branding can add value to your company, and continue to push creative business boundaries.

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