Helping grassroots sports organisations go further
To create branding, campaigns and events that connect with your audience, you need both a deep understanding of the grassroots sport community and design expertise.
We combine our grassroots sports experience with our community-led storytelling techniques to guarantee your project is authentic, effective and impactful.
Crafting brands, campaigns and events which help spread your positive impact even further.
just a few of the projects we’ve worked on
From crafting stories that engage communities to creating books that capture a brand’s essence, we help brilliant brands across the sport sector and beyond to solve a wide range of challenges.
But whatever the project, one thing remains the same – we build brands and tell stories that reach more people.
Branding for British Universities Colleges Sport
BUCS has been the national governing body of inter-university sport in the UK for over 100 years, and alongside its member institutions it aims to get students across the UK more physically active. We re-branded BUCS alongside consultation workshops with the senior leadership team and university students aged 18-25. The output included a 100+ page brand book and 10 sub-brands.
“Helena is professional and articulate in communicating her thinking, but what really sets her apart is her ability to unpack perspectives you are blind to within your own environment - forcing you to think objectively and broaden your mindset.”
– BUCS Senior Leadership Team
Branding & Website Design for Model City London
MCL is a partnership between Laureus Sport for Good, Nike Made to Play and the Mayor of London, aimed at improving social integration through sports. Our task was to use a series of 121 interviews and group workshops to generate branding that represented the grass-roots approach that underpins the work at Model City.
“Helena has been an amazing person to work with for our Model City London work. The key reason for this is her ability to emphasise with the needs of the community and understanding the importance of listening to their voices, particularly young people.”
- Lee Parker, Laureus Sport for Good, Model City London
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