Branding the Young Gamechangers Fund, co-designed with young people for young people

nooh Studio worked with the Co-op Foundation and its partners to build the brand identity for the Young Gamechangers Fund. We used our nooh® Thinking process with 15 young designers who joined the nooh team for 4 weeks. It’s bold. It’s built with young people. And it’s changing the way youth-led funding is delivered forever. Young people are transforming communities into safer, more sustainable and more inclusive places to live, powered by the £4.5m Young Gamechangers Fund from Co-op, the Co-op Foundation and the #iwill Fund.

“Co-op Foundation worked with Nooh Studio on a new logo, brand and narrative for our youth-designed Young Gamechangers Fund. Helena was detailed and collaborative from the outset. She developed a fantastic bespoke pitch, innovated new and exciting ways to engage young people and finalised all work on time - no small feat considering the range of partners working on our fund. We were delighted with the process and the final product, and we can't wait to see its impact!” – Andy Mortimer, Previous Head of Communications, The Co-op Foundation