CLIENT
Model City London
CAMPAIGN REACH
100+
CREATIVE
Brand strategy & Storytelling
Brand Identity
Website Design
Digital Setup & Training
Social Media Campaigns
Co-design and community-led Branding for Grassroots Sports Coalitions Across London
MCL is a partnership between Laureus Sport for Good, Nike Made to Play and the Mayor of London, aimed at improving social integration through sports. Our task was to use a series of 121 interviews and group workshops to generate branding that represented the grass-roots approach that underpins the work at Model City.
“Helena has been an amazing person to work with for our Model City London work. The key reason for this is her ability to empathise with the needs of the community and understanding the importance of listening to their voices, particularly young people.”
- Lee Parker, Laureus Sport for Good, Model City London
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