Why does your brand need more than a logo?

A crucial cog in the wheel of business, a logo helps to create a vision, but doesn’t secure an identity. Hear how good branding can add value to your company, and continue to push creative business boundaries.

Built to be powerful symbols made up of text and images, logos are dedicated to building brand recognition, helping to identify your business, and setting you apart from the competition. Logos have a core and crucial role in the scope of business, but there’s a lot more to it…

Having a robust brand voice goes beyond the visual - it involves depth, purpose, personality (and, amongst other things, a strong family of fonts!). We believe that good branding is a collaborative effort. By pulling together colour palettes with copy, brand assets with typefaces, and photography with illustration, we build a cohesive and consistent story across the board. To represent your business and justify its successes, every aspect of your brand must be accounted for - from that pesky border of your business card, to the position of your drop down menu on your website, it needs to be communicated well, and from every angle. To put it simply; logos alone just don’t do the job.

Over the past few years we’ve noticed a shift from brand voice to brand voices - the ecosystem of your company is built up from each and every opinion you share with your designer. Within our practice, we integrate your story into your sell from every perspective, identifying a brand structure that feels right for your business and that aligns with your values. 

Whilst logos are designed to last, brands have become lifestyles; they shift and change with the push and pull of the industry, influenced by the latest trend, topic, or movement. Marketing is now a full time job. Your brand is as individual as your opinion, and in the very same way, it needs to be heard.

There’s a call for agility in the business world.

We see this as a process of ongoing branding, something that constantly evolves, adapts, and grows along with your business. At nooh Studio, collaborative and transparent creative partnership delivers just this, a bespoke branding service that develops at your pace, and adjusts to your needs. 

Interested in learning more about how a creative partnership can level up your brand?
Book your free discovery consultation with Helena today!