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Brand Guideline Formats
Brand, Brand Refresh, Design Team Helena Traill 23/10/2025 Brand, Brand Refresh, Design Team Helena Traill 23/10/2025

Brand Guideline Formats

Here at nooh, we use three distinct sizes of brand guidelines, depending on how much information and context a project requires. Each format ensures clarity, flexibility, and consistency - whether you are refreshing a logo or building a full visual identity from the ground up.

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The importance of storytelling
Brand, Brand Refresh, Design Team Helena Traill 13/08/2025 Brand, Brand Refresh, Design Team Helena Traill 13/08/2025

The importance of storytelling

Creating a narrative gives people a reason to root for you and follow your journey. Using storytelling to share the history of the business, why it exists and why it matters can encourage them to form positive and even emotional connections - helping users and others feel included and perhaps inspired by your company's mission. 

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What Can You Make with Creative Co-design?
Co-Design Campaign, Brand, Brand Refresh, Video Campaign Helena Traill 10/06/2025 Co-Design Campaign, Brand, Brand Refresh, Video Campaign Helena Traill 10/06/2025

What Can You Make with Creative Co-design?

You’ll often find us chatting about the power of co-design, but have you ever wondered what you can actually use it to create? From engaging videos to effective events, discover exactly what our favourite design method helps us to craft.

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Cut Through the Noise: How to Make Your Brand Stand Out
Brand, Brand Refresh Helena Traill 14/05/2025 Brand, Brand Refresh Helena Traill 14/05/2025

Cut Through the Noise: How to Make Your Brand Stand Out

The average person is exposed to around 10,000 ads per day, with the average attention per ad being lost in the first few seconds. With everybody striving for a slice of attention, how can you cut through the noise with your branding? 

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Why should you check the colour contrast in your brand?
Brand, Brand Refresh Helena Traill 03/03/2025 Brand, Brand Refresh Helena Traill 03/03/2025

Why should you check the colour contrast in your brand?

Accessible design ensures that everyone, regardless of ability, can engage with your message. Clarity and inclusion are essential to how you communicate. Getting your colour combinations right helps make your content legible, inclusive, and on-brand across every platform.

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Co-Designing the Youth Boat Race
Brand Refresh, Co-Design Campaign Helena Traill 22/03/2024 Brand Refresh, Co-Design Campaign Helena Traill 22/03/2024

Co-Designing the Youth Boat Race

We recently had the pleasure of creating fresh branding for an exciting new event - the Youth Boat Race. Check out how we approached it, the finished results and why we loved working on this youth sector project.

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Changing Narratives on Social Care Future
Website and UX/UI, Brand, Brand Refresh Helena Traill 11/12/2023 Website and UX/UI, Brand, Brand Refresh Helena Traill 11/12/2023

Changing Narratives on Social Care Future

In this blog, we introduce one of our latest projects, Social Care Future! We worked on telling their story through their branding, building a beautiful website and working on their social media communication. With a reach of over 100,000 people, this campaign has been huge.

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What is graphic glue & why do you need it?
Brand, Brand Refresh, Digital Presence Helena Traill 29/11/2022 Brand, Brand Refresh, Digital Presence Helena Traill 29/11/2022

What is graphic glue & why do you need it?

‘Graphic Glue’ is our new coined term. It is the visual magic that sits between a brands logo, colour palette, fonts and imagery. It brings all those things together and creates a stronger brand identity: telling the story of your brand.

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How to find your brand voice
Brand, Brand Refresh, Digital Presence Helena Traill 17/03/2022 Brand, Brand Refresh, Digital Presence Helena Traill 17/03/2022

How to find your brand voice

It’s about time we bring brand voice to the forefront. Get an insight into the value of storytelling and the impact of cutting through the industry noise.

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How to design a great sports logo
Brand, Brand Refresh Helena Traill 08/11/2021 Brand, Brand Refresh Helena Traill 08/11/2021

How to design a great sports logo

At nooh, we have been investigating sports logos and how to create them - here are some of the main points we found to consider! Here are my key top tips to designing logos for sport.

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nooh Studio • Creative Co-Design Agency

Branding, Brand Strategy, Campaign, Comms, Content, Animation, Brand Refresh, Graphics, Design, Print, Digital, Creative Direction

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