Why should you check the colour contrast in your brand?

Accessible design ensures that everyone, regardless of ability, can engage with your message.

Clarity and inclusion are essential to how you communicate. Getting your colour combinations right helps make your content legible, inclusive, and on-brand across every platform.

How we do this at nooh

Every brand book includes a Colour Accessibility Page.

This page shows which colours in your palette can be used together effectively and accessibly. It helps anyone creating materials - whether internal teams or external partners - understand how to apply the brand colours with confidence and consistency.

How the contrast checker works

Each colour combination is tested using an online colour contrast checker to ensure compliance with WCAG accessibility standards (the global benchmark for digital accessibility).

• If the majority of the boxes in the top right of the chart say PASS, the colours meet accessibility standards.

• If most boxes say FAIL, that combination should be clearly marked as not accessible.

The Outcome

The Colour Accessibility Page serves as a quick reference guide for:

• Designers creating marketing and fundraising materials

• Teams producing digital content or presentations

• Partners and agencies working with our brand

By following these guidelines, you ensure that your communications are:

• Inclusive – accessible to all audiences

• Consistent – brand colours used correctly across every channel

• Impactful – clear, professional, and aligned with your values