Brand Guideline Formats
Here at nooh, we use three distinct sizes of brand guidelines, depending on how much information and context a project requires. Each format ensures clarity, flexibility, and consistency - whether you are refreshing a logo or building a full visual identity from the ground up.
Style 1: Brand Guide One Pager, all you need for brand essentials at a glance
Purpose: The smallest and most streamlined format, ideal for projects requiring only the core brand assets.
Use for:
Small sub-brands
Simple brand refreshes
Projects with minimal assets or no new logo requests
Typically includes:
Primary Logo
Secondary Logo
Logo Stamp
Colour Palette
Fonts
(Optional) Graphic Assets
Luminate Media Brand One Pager
Style 2: Pocket Brand Book (10–25 pages), Compact Yet comprehensive
Purpose: Used when more information or context is required than the one pager allows.
Use for:
Campaign identities
Departmental sub-brands
Small-to-medium rebrands
Includes everything from the One Pager, plus:
Strapline
Examples of Printed & Digital Collateral
Hignell Gallery Brand Guidelines
Style 3: Full Brand Book (30+ pages), to show the complete brand story
Purpose: A detailed, strategic document that captures the full essence of a brand.
Use for:
Major brand launches
Organisations needing clear internal and external guidance
Brands with multiple touchpoints or audiences
Includes all previous assets, plus:
Brand Narrative
Brand Values
Mockups & Applications
Brand Templates
Additional Custom Pages as needed
NHS London Discharge Cards Campaign with full brand book
