CLIENT
NHS England London, Personalised Care

CAMPAIGN REACH
1000+

CREATIVE
Brand Identity and Storytelling
Design Sprints and Workshops
Marketing and Comms Toolkit
Printed Collateral
Film and Animation

Communications toolkit, brand and video for innovative pan-London NHS service

Increasing numbers of people are healthy enough to leave hospital but can’t due to a lack of suitable products or services for their recovery. Discharge Cards can conveniently address the low-cost issues that stop discharge. These allow one-off payments, usually for £200 or less, which provide people with the initial support they need to leave hospital quickly and safely.

nooh worked alongside Joseph Fraser, NHS London, and his team to create an impactful brand and comms campaign to raise awareness of this innovative and important service. 

Designed to increase usage across trusts, we worked at pace in order to impact outcomes over the fast-approaching winter.

In addition to raising awareness of e-wallets, the campaign spoke to the hearts and minds of all those involved, highlighting the positive impact Discharge Cards can have on hospitals, patients and the wider community. An important first step in positively changing the personal care culture across the NHS and London.

“It was great working with nooh to create the Discharge Card campaign! They were open to emerging ideas and nuances of direction, responsive to our needs, genuinely creative, and overall professional in their approach. We saw an initial concept come to life with their help, and we’ve had really positive feedback from all our stakeholders about the clarity and beauty of the campaign and its impact. I would not hesitate to work with them again, and highly recommend to take a nooh direction!” – Joe Fraser, NHS, Head of Personalised Care – London