Here at nooh, we use three distinct sizes of brand guidelines, depending on how much information and context a project requires. Each format ensures clarity, flexibility, and consistency - whether you are refreshing a logo or building a full visual identity from the ground up.

Before you dive into user interviews, preparation is key. A well-thought-out discussion guide helps keep conversations focused without stifling spontaneity. Set clear time limits, aim for diversity in participants, and always respect the value of their time - incentives can help.

When does your solo business need good company? Knowing when to add a name to the payroll or reach out to a contractor is the next step in seeing real growth, but it’s not straightforward.