Logo for Nicky Affleck Consultancy with text that reads: A catalyst for purpose-driven change in the community, with words in various colors and font styles.

CLIENT
Nicky Affleck Consultancy

CAMPAIGN REACH
2022

CREATIVE
Brand Identity
Brand Strategy and Storytelling
Website Design
Design Sprints an Workshops

Purpose-driven storytelling and design for sport consultancy

Nicky Affleck is an award-winning leader and consultant with repeated success in delivering purpose-driven strategies and delivering transformational change in the grassroots sport, youth, and not-for-profit sectors. We partnered with her to deliver a full-scope website design, including branding. The simple yet striking design reflects the streamlined strategy that Nicky herself delivers to each of her clients.

“Branding is vital to any business success. However, personal branding has that extra element of risk with it because it's not just about representing the business: it's about what YOU represent as a person, a colleague and a business woman. The real beauty of working with Helena and her team at Helena Traill Design came down to the time and effort each person took to really understand me as a person, what I was really looking to achieve and, ultimately, how I wanted to be represented. I believe my brand speaks for itself.”

— Nicky Affleck, Founder of Nicky Affleck Consultancy

Mockup Social_Post_Landscape_Brand Book.png
Business card design with black background, displaying the name Nicky Affleck and title Managing Director, alongside contact information, with colorful lines in pink, blue, and green
Business card for Nicky Affleck with logo and contact information on black background.
An infographic comparing an old logo with a new logo for Nicky Affleck Consultancy, showing design changes such as lower case typeface, a prominent logo mark, and increased contrast for distinction.
Design showcase featuring logos for Nicky Affleck Consultancy, with three black circular icons containing a slash and a dot, repeated vertically against a gray background with colorful diagonal accents.
A diagram with colorful text illustrating the definition of 'strapline.' It reads: 'A catalyst for purpose-driven change in the community,' with explanations about bringing positive change, making a meaningful difference, empowering people, and elevating places.
infographic titled 'backgrounds & graphics' explaining design elements: blue square with pink slash circle, black square with pink slash ornament, white square with multicolor slash sprinkle, and their background and accent details.
An infographic displaying three logos labeled N. Strategy, N. Growth, N. Coaching, each with different colors and font styles. Below the logos, text explains the development of tone of voice from focusing on brand services to brand values. The infographic highlights three key concepts in blue, green, and pink: Purpose-driven Approach, Collaborative Engagement, and Transformative Action.
A color palette chart showing three main brand colors and various shades in broadened traditional and pastel color palettes, with descriptions in black and pink text.

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