CLIENT
28 Flowers

CAMPAIGN REACH
Just launched

CREATIVE
Brand identity 
Illustration, graphics and icons
Marketing and comms toolkit

A Classic Brand Identity for Chelsea’s new Florist and Gallery: 28 Flowers

For 28 Flowers, a new florist and art gallery in Chelsea founded by sisters Ellen and Charlie Hayward, we crafted a timeless and refined brand identity that captures the elegance of their concept. Located in one of London’s most iconic neighbourhoods, 28 Flowers is a unique space that merges fine art with floral design. Our task was to develop a visual language that resonates with their vision, ready to launch both online and in-store.

“Working with nooh Studio was an amazing experience from start to finish. They perfectly captured our vision for our brand and brought it to life, creating designs that felt authentic and personal. Helena and her teams' creativity is unmatched - they not only totally understood our goals for the brand but also introduced fresh ideas that elevated our identity. The whole process was seamless and easy, the whole team was supportive and responsive, always in communication with new concepts or following up on previous ideas. Establishing a brand identity with nooh allowed us to feel more confident moving forward with building our brand, and we are excited to see what is next for 28 Flowers!”
– Ellen Hayward, Co-Founder, 28 Flowers