CLIENT
Playwaze

CAMPAIGN REACH
50,000+

CREATIVE
Brand Strategy & Storytelling
Brand Ideation
Design Sprints & Workshops

Aligning brand strategy for a sport technology company that connects those who provide sports with those who want to play

The digital home of your sport and activity, Playwaze makes it easy to discover, organise, and participate. Discover sport and activity near you. Playwaze Director, Charlie Clarke, approached us with an interest in re-branding. We subsequently worked with their team to implement a new brand strategy. We streamlined and simplified their brand messaging through a series of discovery sessions and workshops.

“Playwaze approached Helena with a need for someone new to ‘upset the apple cart’ when it came to our brand. Within a matter of days, Helena had both understood and captured the essence of what our brand stood for - and so why we exist - from a standing start. Helena has gone on to support us with not only the brand refresh, but a new look and feel and navigation for our website, and set us up for success when it comes to our content and communication. It’s been a pleasure working with Helena and we hope to continue working with her for many more months and years.”

— Charlie Clarke, ex-Director of Playwaze